Social Media Shaping Political Opinion and Impacting Poll Campaigns
Dipika Mohinani, Image source: Boston University Diminishing readership of the print media and the entry of smartphones have strengthened social media’s role in shaping political narratives. In a way, it has become a linkage between the governing body and those who are governed, with people feeling increasingly that they can connect on an individual basis with their chosen representatives. In recent years, many politicians have taken to social media to connect with the general masses. Sites like twitter and Facebook have managed to change the political culture setting new trends in politics and also being used as spaces for open debates. Agendas are progressively being mobilised through tweets, posts and visual effects that are designed specifically to diverge a person’s attention to a specific narrative. The activities on social media, despite being engaging and informative, are unregulated. There is close to negligible surveillance of the information spread over the ...