By Pallavi Rachel George * “It’s Road Safety, Not Rocket Science” is the road safety program of the city of Philadelphia. The program provides extremely catchy phrases like “objects in the mirror appear only when looked at- its road safety not rocket science”, telling its citizens to be smart on the roads. The initiative has received a lot of attention. The reason why I began the article with this example is to quickly make the reader wonder about a ny such programs in their locality. If you were able to come up with one, kudos. If however, like the majority of the people, you weren’t able to find one, then we need to do some thinking. Every year, approximately 1.3 million people die as the result of road traffic collisions — more than 3,500 deaths per day. According to the World Health Organisation (WHO), road traffic accidents kill more people around the world than malaria, and are the leading cause of death for young people aged five to 29 – especially in de...
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